SEOENG Rules™
SEOENG Rules™ are customized alerts that you can define as a SEOENG® Customer. Each rule is specific to
a particular Customer and a Website. Whenever a Website is re-crawled, each rule that was defined for that Website is
evaluated. If the rule condition is TRUE, then the Customer is alerted instantly.
How do I create a SEOENG Rule™?
SEOENG® makes it very easy to create simple rules. When logged in, simply click on any 
icon
next to the item you wish to create a rule with.
Then, you simply follow the SEOENG Rules™ Wizard. Select your condition, (optionally) enter a value, name the rule, and you're done! Once
you have defined a rule, don't forget to
create a Scheduled Re-Crawl for the Website. SEOENG Rules™ are fired off only after a Website has been
Re-Crawled.
SEOENG Rule™ Operators
The following standard operators can be used in a SEOENG Rule™.
Note, all Text should be enclosed with double quotes
("").
| |
Operator |
Numeric |
Text |
| Power |
^ |
 |
|
| Boolean Not |
! |
|
|
| Boolean And |
&& |
|
|
| Boolean Or |
|| |
|
|
| Less or Equal, More or Equal |
<=, >= |
|
|
| Less Than, Greater Than |
<, > |
|
|
| Not Equal, Equal |
!=, == |
|
|
| Assignment |
= |
|
|
| Unary Plus, Unary Minus |
+x, -x |
|
|
| Dot product, cross product |
., ^^ |
|
|
| Modulus |
% |
|
|
| Division |
/ |
|
|
| Multiplication |
* |
|
|
| Addition, Subtraction |
+, - |
|
(only +) |
SEOENG Rule™ Examples
You don't have to just use the SEOENG Rules™ Wizard.
You can define your own customized
equations/conditions to your own liking. Simply
click on the "Create SEOENG Rules™" tab on any
screen, and you will be taken to the customized Edit
Rules screen, where you can select any available
atomic piece of information in SEOENG® to enable even the most complex rule ever.
Below are some simple examples of what you can do with SEOENG Rules™. Using any of the operators above, you can combine any piece of data
for a Website, and come up with a new and customized alert system. The combinations are endless — only your imagination holds you back.
-
Check to see whether or not a Website has any Broken Links:
numBrokenLinks > 0
-
Check to see whether or not a specific Webpage has issues loading on the Web Server. You may be having issues with your
Hosting Provider and want to know if the Webpage load times are sufficient enough for your user experience / SLA:
retrieveTimeMillis > 5000
-
Check to see whether or not a Webpage's SEOENG Score™ has fallen below 85.5%. Let's assume that a particular Webpage
has been optimized and now has a SEOENG Score™ of 85.5%. You want to know if something changes which cause the
Webpage to have more penalties and a lower score:
seoengScore < 85.5
-
Check to see whether or not a Webpage's Market Focus™ is no longer "search engine optimization". This
would let you know when an edit on a Webpage accidently changes your Market Focus™, thus causing your
target keywords to drop in ranking:
marketFocus != "search engine optimization"
-
Check to see whether or not a Link's net Link Flow® Share drops below a threshold. You might
want to know when a Link that you have on another Website is of no longer use:
(netLinkFlowPercent/100) * linkFlow < 25.75
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