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Link Loss

Link Loss™

Link Loss™ describes a condition which is caused by improper linking. Link Loss™ can occur everywhere, and is most commonly the result of External Outgoing Links, Dangling Links, and Orphaned Webpages.  Think of Link Loss™ as fissures in the cracks of a canyon wall of rushing Link Flow™, seeping out valuable Link Flow™.

Maximum Theoretical Link Flow™

The maximum theoretical Link Flow™ for a given Website or set of Webpages is:

1 * (times) the number of Webpages in that Website or set of Webpages.

For instance, if a Website has 4 Webpages, its Maximum Theoretical Internal Link Flow™ is 1 * 4, or 4.

Total Link Loss™

Total Link Loss™ represents the sum of all possible kinds of Link Loss™.

Total External Link Loss™

External Link Loss™ is the Link Flow™ that is being sent out to other Websites. This Link Flow™ could, in many instances, be preserved to flow back into the Website, thus raising the total amount of Link Flow™ in a Website.

Total Internal Link Loss™

Internal Link Loss™ is the Link Flow™ that is not being preserved in a Website due to its Internal Linking structure. For a Website, it is calculated by taking the Maximum Theoretical Total Link Flow™ and subtracting the Total Internal Link Flow™. 

For a Webpage, it is calculated by taking the Maximum Theoretical Internal Link Flow™ for that Webpage (1) and subtracting the actual Internal Link Flow™ that is present.  For example, a Dangling Webpage receives .15 Internal Link Flow™ no matter what Internal Link Flow™ is present.  This results in .85 Link Loss™.  An orphaned Webpage receives 0 Internal Link Flow™, and therefore its Link Loss™ is 1.

Additional Information: