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Link Flow™Search Engines view links from Website A to Website B as a "vote" for website B. Website A’s "vote" is telling the Search Engine that Website B is a trusted source for related information. This is also true for Webpages within a Website. If Webpage A links to Webpage B, this tells Search Engines where to send users within the Website. These "votes" are given value based on where they are coming from and where they are going. This is called Link Flow™. Link Flow™ Distribution in WebsiteThis percentage allows you to visualize where Link Flow™ would most likely "pool" within a Website. Another way of thinking about this is that if a visitor entered the Website at any other random Webpage in this Website, this would be the probability that he/she would end up visiting this Webpage. Internal Incoming Link Flow™Internal Incoming Link Flow™ is Link Flow™ which is received from Webpages within the same Website. It can be considered a total of all of the other Webpage's External Incoming Link Flow™ that made it to this Webpage as a result of the Website's Internal Link Structure. External Incoming Link Flow™External Incoming Link Flow™ is Link Flow™ which is received from other Webpages outside of this Webpage's Website. Total Link Flow™Total Link Flow™ takes into consideration External and Internal Incoming Link Flow™, and represents the actual Link Flow™ that a Webpage receives. A Webpage's Total Link Flow™ is the External Incoming Link Flow™ arriving to that Webpage, plus all of the other Webpage's External Incoming Link Flow™ that made it to this Webpage as a result of the Link Flow™ Distribution (the Internal Incoming Link Flow™). An Example of Link Flow™ AnalysisLet's say, for example, that a particular Website has 4 Webpages, all linked together in some fashion. Webpage #1 has an Link Flow™ Distribution of 2%, while Webpages #2,#3,#4 have an Link Flow™ Distribution of 0.5%. Now let's say Webpage #4 has a lot of External Incoming Link Flow™. That Link Flow™ would first and foremost benefit Webpage #4. But Link Flow™ is not stagnant. It continues to "flow" to other Webpages according to the linking structure of that Webpage (and other Webpages in that Website). Therefore, the External Incoming Link Flow™ that Webpage #4 has now "flows" to Webpage #1, #2, and #3. What is the distribution of this "flow"? The Link Flow™ Distribution tells us that Webpage #1 gets 4 times the Link Flow™ that is received by Webpage #2 and #3 (2 / .5 = 4). Therefore, you would expect to see a more significant Total Link Flow™ for Webpage #1 than you would see for Webpages #2 and #3, even though Webpages #1,#2, and #3 have absolutely NO External Incoming Link Flow™. This is because the corresponding Internal Incoming Link Flow™ has caused the External Incoming Link Flow™ that came into the Website via Webpage #4 to "pool" into Webpage #1. Link Flow Share™Link Flow™ Share is the amount of Link Flow™ that is passed from one Webpage to another through a particular Link. The amount is essentially the Link Flow™ of that Webpage divided by the number of “Followable” Links on that Webpage. Additional Information: |
